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Subaru Forester Embarks on Life's Daily Adventures (966)

Subaru has launched a new brand campaign, featuring the all-new Subaru Forester, in-line with the #OneLittleMoment social movement.

Focused on bringing to life Subaru’s philosophy of “every moment is a chance to do”, the 60-second commercial features a father and son embarking on a journey together, before they’re interrupted by a train crossing.

The father’s impatience at what is often perceived as an inconvenience is reframed, when he catches his son’s excitement and enchantment in the rear-view mirror.

By recognising the everyday opportunities to share precious moments together, father and son connect and turn the mundane into a moment of great joy.

The new brand campaign heroes the new Forester and is complemented with four 15-second product commercials highlighting the Forester’s superior visibility, innovative Driver Monitoring System, outstanding infotainment and Subaru’s EyeSight safety technology.

This is the first in a series of commercials to come, delivering the “every moment is a chance to do” brand message.

Amanda Leaney, Subaru General Manager Marketing, said: “Subaru is embarking on a new journey, to bring Australians closer together, reminding them to recognise the moments between moments.

“The launch of the all-new Forester was the perfect platform to introduce our new brand direction and we will be delivering a series of brand commercials, highlighting the Subaru range and the everyday moments that pass us by.”

Read more about the Subaru Forester