Date Added: 28/08/2017
New research released today by Ford Australia has found that, while 95 per cent of parents feel family drives present an excellent opportunity for bonding, screen time was invading the experience. A substantial 76 per cent of parents with children aged 3 to 16 years said their child is typically on a device or watching digital media during this time.
An increasing reliance on our devices makes going screen-free a challenge – for adults and children alike. Practising psychologist and Australian social commentator Sabina Read believes it’s a habit Australian families should try to break. “It’s worrying that these days people often seem more connected to a virtual world than to their own family, friends and what’s really around them. It’s important to find ways to escape our devices and reconnect with each other.”
The difficulty of disconnecting
According to the survey, the average age Australian parents believe is okay for mobile device ownership is 11 years old, with 20 per cent of parents saying that mobile ownership for children as young as five to nine years old is acceptable. Meanwhile, the Australian Department of Health advises parents to limit screen time for children, specifically the use of electronic media for entertainment (e.g. seated electronic games and computer use) to no more than two hours a day 1.
“As hard as it may be, parents, partners and friends can reclaim personal and family time by going screen-free, such as on weekend excursions or a Sunday drive,” said Sabina. “Research tells us that car trips can provide a great social connection point, so it’s a worthwhile space and time Aussies should consider for family bonding and play.”
The car as a safe space for conversation
Survey findings show that time in the car can help spark kids’ imaginations and get them chatting, and it doesn’t take long for them to open up either. Almost half (48 per cent) of kids will open up within five minutes of being in the car, while 92 per cent will open up within half an hour.
“The best conversations often happen in cars for a few reasons, from no eye contact to fewer distractions, providing a safe space for loved ones, especially children, to open up,” added Sabina.
Interestingly, the destination may also impact the quality of conversation in the car, with 70 per cent of Aussie parents identifying a trip somewhere new as inspiring the most excitement in their kids, followed by a trip to see friends or family (49 per cent), or a trip to the beach (48 per cent).
The car space provides a social connection point for couples and friends too
For couples and friends taking a drive without kids, family still comes first, with 32 per cent of survey respondents noting ‘family’ as the number one topic of meaningful discussion in the car. This was followed by ‘plans for the future’ (18 per cent), and ‘school/work’ (14 per cent). Almost half (48 per cent) of those aged 18-34 years old felt the car was a safe space to discuss planning a family.
With all the pressures of modern living, finding a screen-free space and time for families and adults to play and bond can be tough – but it is important. Turns out, the solution may be as simple as a short Sunday drive.
Additional survey findings:
Survey Methodology
This study was conducted on the Galaxy Omnibus between Thursday, 3 August and Monday, 7 August 2017. The sample comprises 1,259 Australians aged 18 years and older with a vehicle, distributed throughout Australia by age, gender and region and weighted to the national population based on the latest ABS population estimates. Australians with children at home aged 3 to 16 years were over-sampled to achieve 600 distributed across Australia.