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Citroen Takes The Long Way Home in New Brand Campaign (891)

CitroÄ—n overnight has launched a new brand campaign that celebrates the French marques rich history in which iconic CitroÄ—n models transport a hitchhiker through time. View here.

Paired to an iconic soundtrack – Take a long way home by Roger Hodgson, co-founder of Supertramp -The heroes of the campaign include a 2CV, Type H, Méhari, CX, Visa GTi, C3 Aircross, C4 Cactus and the CXPERIENCE Concept.

From 2CV to CX, Traction to Mehari, Berlingo to C4 Cactus, CitroÄ—n has been observing people for years, their desire for adventure, freedom, family trips or get-togethers with friends to offer them automobiles. who have the intelligence of their lives. The new institutional campaign launched in the coming days illustrates this story begun in 1919: "Our vision of mobility is born of your desire for freedom".

To give life to the brand signature "INSPIRED BY YOU Unveiled in October 2016, CitroÄ—n has entrusted the agency Traction (BETC) the design of a film capable of transporting us in different times, in which the models of the Brand accompany the need for freedom of a hitchhiker. In turn, he boarded 2CV, Type H, Mehari, CX, GTi Visa, C3 Aircross, New C4 Cactus sedan, ... and each car, its era. Winks accompany this walk in an individual story but also collective: the Tour de France, holidays with friends, horses like in the advertising "wild herringbone", the 80s with the gold chain that shines and the sound to the bottom ... Until the cars of today and tomorrow with CXPERIENCE, the concept that foreshadows the future of the large CitroÄ—n sedan.

" If CitroÄ—n has been such a popular brand for nearly 100 years, it's because it's made generations that it's inspired by people's lives: from students in 2CV and C1 to the top of the world. 'State, in CX as in C6 ' says Arnaud Belloni, Senior Vice President Marketing & Communication CitroÄ—n.

"After the launch of the signature 'CITROÄ–N INSPIRED BY YOU' less than two years ago, this new film depicts some of the iconic cars in our heritage, without being a historical film. The brand has always been able to observe people's expectations in terms of cars and, more broadly, mobility . This shared history also resonates with our current range, with a unique design and reference comfort ! "

To tell this epic, where the main actor is not the driver but the passenger, the agency has surrounded itself with the best French director and director: Franēois Rousselet (Nike, AX, Diesel, but also the clips of JUSTICE and Rolling Stones) and Stéphane Fontaine (Beat my heart stopped, Captain Fantastic, Jackie ...).

The images are accompanied by a timeless musical success , "Take a long way home" by Roger Hodgson, co-founder of Supertramp.

Shot in Spain in the Sierra Nevada and Barcelona, and broadcast in 30, 45 and 60 seconds, the campaign begins on April 4 in Europe (Netherlands, Spain, France on April 15, Belgium, Italy, Switzerland, Germany Portugal, Great Britain, Poland).

This international campaign will continue beyond in the main countries where the Brand is present.