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AFL players aim to raise funds for grassroots footy (754)

** Toyota to donate $500 for each goal scored in four matches **
** "Cash-for-goals" initiative to raise funds for grassroots footy clubs **
** Toyota's Good for Footy has already raised more than $4 million **

AFL players will be aiming, literally, to make Toyota pay dearly this weekend with the carmaker donating $500 to grassroots football clubs for every goal scored in four televised matches.

Straight shooting is likely to cost Toyota tens of thousands of dollars as each six-pointer by an AFL player in the nominated games will earn the $500 bonus for their nominated junior club.

The cash-for-goals incentive is part of Toyota's Good for Footy program, which has helped hundreds of local clubs develop better facilities, improve coaching, purchase new equipment and attract more players.

Good for Footy - a key part of Toyota's sponsorship of the AFL - has channelled more than $4 million since 2008 to community Aussie Rules clubs, benefiting players from the suburbs to the bush, from juniors to seniors, all cultures and every ability.

Extra cash starts flowing tonight with ladder leader Adelaide up against Hawthorn - and both sides have an added incentive: Toyota is a major sponsor of the Crows and Hawks captain Jarryd Roughead is a Toyota ambassador.

The other three games are the Sydney-Essendon match-up tomorrow night, West Coast v Melbourne on Saturday night and the clash of the long-time Victorian rivals Richmond and Carlton at the MCG on Sunday. All four games will be televised by the Seven Network.

Noted goal-kickers expected to add to their junior club funds include the competition's leading scorer Lance Franklin (36 goals in 2017), Essendon's Joe Daniher and Adelaide's Eddie Betts (34 each) and Richmond's Jack Riewoldt (31).

Roughead will be hoping to increase his 510 career goals by a substantial margin, swelling the coffers of his junior Victorian club, the Leongatha Parrots, where three generations of his family have kick-started their football careers.

"Every player at Hawthorn - and I'm sure all the other clubs - will be going their hardest to give their junior clubs a decent kick-along, so it wouldn't surprise me to see the backlines pushing forward and trying to kick goals," Roughead said.

"If the eight sides score just 12 goals each, that will result a bonus of $48,000 - and I'm sure we can all do better for the grassroots clubs and players who are the lifeblood of this great game," he said.

This weekend's special Good for Footy round is in addition to the Toyota Good for Footy Raffle that last year raised $574,000 with all proceeds going to local clubs.

Sales of tickets for this year's raffle end on July 12 with prizes including the Toyota RAV4.