News

Toyota HiLux - Australia's (122)

Toyota's popular HiLux has grabbed the crown as Australia's best-selling car with an emphatic victory revealed by sales figures released today. A total of 3,565 customers bought a HiLux in April, marking a return to normal supplies of the popular workhorse following shortages caused by natural disasters in Japan and Thailand. The victory margin of well over 500 vehicles placed HiLux more than 18.6 per cent ahead of any other vehicle on the local sales chart. It is the sixth time HiLux has been the top-selling vehicle in Australia - and it is the only ute to have achieved this landmark. HiLux led a strong Toyota result in April with the brand cementing market leadership with 16,568 deliveries - more than 8,800 ahead of its nearest rival.

Toyota outsold the combined totals of its nearest two competitors, bringing its 2012 sales tally to 63,945 vehicles - an overall lead of more than 27,000. In addition to HiLux 4x2 and 4x4, Toyota vehicles that led their segments were Yaris, Camry, LandCruiser Prado, LandCruiser 200 Series and HiAce bus. Prado moved into the national top 10 (seventh) with 1,725 deliveries, joining HiLux (first), Corolla (third) and Camry (eighth). Prius c debuted with 405 sales. Toyota Australia's executive director sales and marketing Matthew Callachor said HiLux was the most desirable vehicle of its type and had the highest awareness among people looking to buy a 4x2 or 4x4 ute. "Consumers rate HiLux above any other vehicle for its off-roading capability and other attributes, including performance, lifestyle and value," Mr Callachor said. "Almost one in two HiLux buyers already own a Toyota while more than half say they are likely to choose another Toyota for their next vehicle," he said. Toyota has been market leader for 83 of the past 85 months - a run broken only by production disruptions caused by last year's Japan tsunami.