Introducing an automotive revolution, the Toyota Prius. With the latest in hybrid technology and computerised features, it will change the way you look at driving. In fact it will make you question everything you expect from a car.

The Hybrid Synergy Drive (HSD) allows Prius to achieve the best fuel efficiency rating of any vehicle sold in Australia¹. The combination of a petrol engine and an electric motor engine allows you to use up to 50% less fuel than a similar sized car¹. Reduced fuel consumption also means dramatically lower emissions.

Not only does Prius meet strict EURO IV emission standards, it exceeds this standard considerably. Prius was also the first vehicle in Australia to achieve a maximum five star rating in the Australian Government’s Green Vehicle Guide using regular unleaded petrol (ULP).

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Start driving 1,000km per tank

With fuel consumption of 4.4 litres/100km, you can theoretically drive over 1,000 kilometres on a single tank². In other words, from Brisbane to Sydney, or Melbourne to Sydney without stopping for petrol. It also delivers surprising performance comparable with other 4 cylinder small cars on the market, with 82KW combined power and 478Nm of torque³. So, what is the secret?

The Hybrid Synergy Drive incorporates a petrol engine and an electric motor which work together for seamless delivery of power.

50% fewer CO² Emissions*

Visiting the petrol station a lot less than before will perhaps be
your most obvious indication of how little fuel you’re using. So just
to remind you about the state of the economy, there’s a 7-inch
wide touch-screen Electro Multi Vision (EMV) display mounted centre stage on the instrument panel for easy reading and operation.

Prius has been designed to meet the ATPZEV (Advanced Technology Partial Zero Emissions Vehicle) regulations in California, the Ultra Low Emissions Level in Japan, as well as the
Euro IV emission standards.

* Tested to ADR81/01 under controlled factory conditions, compared to a
similar sized car. Actual fuel consumption may very depending on driving
style and conditions.

The future's looking better

Up front, inclined headlamp units feature a neo-technical design
accented by a frosted effect. From the aerodynamic front spoiler unfold elegant and flowing bodylines, Prius heralds a new generation in automotive design inspired by modern art, fashion and maybe the occasional science fiction movie.

A striking, aerodynamic profile is created as the bonnet sweeps up from the front bumper. The ‘Hybrid’ badges on the front side fenders signal to the world the advanced technology that lies within. Short overhangs extending from the wheels not only make for stylish design, but nimble handling. Small opera windows integrated into the front door pillar lend a futuristic slant to the side profile whilst aiding driver visibility. Then at the rear, the spoiler and lower back door window are incorporated into the elevated deck to give a distinctive look, whilst adding to the aerodynamic efficiency.

Aerodynamic covers have been installed under the floor, creating a flat, streamlined underbody for reduced drag. In fact, Prius has one of the lowest coefficient of drag achieved by any production car in Australia. Such aerodynamic efficiency further contributes to the outstanding economy and reduced emissions.

Feel more comfortable with technology

Prius gives you a good feeling inside, in more ways than one.
You’ll not only feel great knowing you’re driving a car awarded worldwide for its outstanding fuel efficiency, reduced emissions and contribution to preserving the environment, you’ll also feel remarkably comfortable within its intelligently appointed interior.

The interior dimensions are surprisingly roomy for such an energy-efficient car. So you have generous amounts of headroom, plus front and rear legroom rivalling larger, more fuel-hungry vehicles.

A safer environment inside as well

Toyota Prius not only looks after the environment. It's also incredibly protective of it’s occupants and considerate of other people.

One very visible example of Toyota's forward thinking technology happens in reverse as the Prius i-Tech is fitted with a Rear View Camera⁴. Simply select reverse and a colour image of what’s immediately behind your rear bumper appears in the EMV screen. This not only means easier reversing and parking, but leads to a greater chance of seeing objects while you are reversing, such
as a child or other pedestrian wandering into your path³.

 

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NEWSFLASH TOYOTA PRIUS TAXI CRACKS 550,000KM! 22/7/2008 A Cairns-based Toyota Prius taxi has clocked up approximately 550,000 kilometres while costing just half the fuel and maintenance outlay compared to other conventionally-powered cars in the fleet. Thirty-two Prius taxis operate in Cairns, each clocking up around 200,000km per annum. Local Toyota dealer Pacific Toyota says it has eight more on order for local cab companies. Taxi operator Graham Boundy, who owns Black and White Taxis in Cairns, received the company's first Prius in September 2005. "We've have had almost three years great service from it," he said. "We obviously track our costs very closely and our reports show the Prius consumes half the petrol of other vehicles in our fleet and also half the service costs - it is quite amazing. "The Prius is also very suitable as a taxi in terms of leg and head room for both front and rear passengers, and in terms of boot size. "In three years of driving it, I only had to turn down one fare for a group of four tourists with four very large, hard pieces of luggage." Mr Boundy said he no longer drives the Prius taxi himself, but was so impressed by the overall performance and low running costs of the vehicle that he bought a Prius for private use, and another for his wife. The experience of Prius taxis also revealed the exceptional battery life of Prius. The latest Prius battery confirms the progress made in sealed nickel-metal hydride (Ni-MH) technology, which was originally developed for electric vehicles. The Prius taxi that has covered approximately 550,000km had a battery that recorded a low voltage reading and was replaced at 500,000km, as did another Prius taxi in Cairns that had travelled 350,000km. These are the only two Prius in Australia that Toyota is aware of that have required battery replacements since the vehicle was first launched in Australia in October 2001. "When you consider that the average car in Australia travels approximately 15,000km per year, the 350,000km Prius has crammed over 23 years of average driving into a couple of years," said Vic Johnston, Toyota's manager of hybrid sales and fleet strategy. "And the 550,000km Prius has fitted in 36 years into three years, which is astonishing. "The average age of the Australian car population is now around 10 years, so the battery is lasting well over double that in distance terms. "When you consider that the Prius taxis in Cairns are generating half the fuel and service costs of other vehicles in their fleets, the Prius is significantly cheaper in whole-of-life costs. "That's why the taxi fleets use them, and continue to order them - they are simply less expensive to run and maintain than conventional vehicles in their fleet." The Toyota Hybrid Synergy Drive used in Prius combines a petrol engine with a powerful electric motor. At the time of purchase, Prius owners are automatically entitled to Toyota Service Advantage capped-price servicing, paying just $120 each service for up to six standard scheduled services during the first three years, or 60,000 kilometres of driving, (whichever occurs first).

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1. Tested to ADR81/01 under controlled factory conditions compared to a similar sized car. Actual fuel consumption may vary depending on driving style & conditions.
2. Tested to ADR81/01 under controlled factory conditions. Actual fuel consumption may vary depending on driving style & conditions.
3. Maximum combined engine and hybrid battery output and torque constantly available within a specified vehicle speed range (Toyota in-house testing).
4. The Rear view Camera does not provide a comprehensive view of the entire rear area of the vehicle and should only be used as an aid for viewing when reversing.