Jarvis Ford
The power of attraction. Or is it the attraction of power? Because that’s the first thing you notice about Focus’ new body shape. It virtually ripples with power, even at a standstill.
The toned athleticism of its Z-shaped body lines and stylishly elongated headlamps gives a sense of perpetual motion - that Focus is alive inside and out. A true promise of the driving experience that awaits. And it’s not all show either. The body has been injected with ultra high-strength boron steel, four times stronger than standard high strength steel, but much lighter, to deliver where it counts. With greater protection and better fuel efficiency.
Focus wins Best Small Car
The Ford Focus has taken out the Best Small Car category in the 2011 Drive Car of the Year Awards.
All new Focus
Smart
Utilising global development, all new Focus is able to deliver a wide range of innovative technologies that are simple and highly intuitive for all vehicle occupants.
Sustainable
Incorporating advanced technologies to maximise fuel efficiency and reduce emissions, all new Focus provides an improved cost-of-ownership experience.
Safe
Ford's Intelligent Protection System uses sophisticated technology designed to help prevent an accident and, if one should happen, to protect you. Featuring a total of six airbags and a body structure that makes it 30% stiffer than its predecessor, the all new Focus contains safety features usually found in larger, more expensive cars.
Quality
Ford design and build your cars to feel as good after many years of service as it did the day you picked it up. And to drive just as beautifully, too. From the new levels of craftsmanship and sophisticated materials used to the dynamic quality of the exterior, all new Focus is no exception.
Design
Kinetic design
Taking Ford’s signature kinetic design to a new level, Focus’ style is more sporty and dynamic than ever. Athletic and toned, it’s a distinctive presence wherever it goes. Bold, sweeping lines give a powerful sense of energy, from every angle.
Stylised head lights and tail lights
Like the eyes of a dragon, the slimline bi-xenon headlights, with LED day running lights (Titanium series only, optional), organically wrap around the car’s body, while the fins on the tail lights morph into the car’s flowing lines.
Ultra high strength boron steel
Injected into the body, it allows the car’s frame to deliver greater protection as it’s up to four times stronger than normal high strength steel. At the same time, it’s much lighter so less fuel is needed to power you along.
Interior
All systems go
You don’t need a pilot’s licence to take the driver’s seat in the all-new Focus. But the immediate sense of control this modern cockpit-like interior gives you is no fluke either. Seated low, you immediately feel connected with your car. Everything you need is at your fingertips and in your sights, so you’re in total control. Craftsmanship and attention to detail is obvious in the quality of every finish. Sophisticated use of colour and design creates a crisp, clean interior. Which is why your friends may think you paid more than you did. But that’s just something you’ll have to get used to.
Designed for you
From the moment you take the driver’s seat, you and your car become one. The driver-focused design of the cockpit places every control and instrument panel where you instinctively need it. Steering, brakes and accelerator respond with speed and refinement, as if reading your mind.
Craftsmanship
When you take a seat in the all-new Focus the first word that comes to mind is class. From its sleek, leading edge design to its high-quality materials and premium fit and finish, your journey is always a pleasure.
Styled for safety
With its advanced Intelligent Protection System, the sophisticated design of the all-new Focus offers superior safety and improved vehicle dynamics. Advanced high strength, ultra lightweight boron steel creates a super strength safety cage. Add front and side curtain airbags and the latest anti-lock braking system (ABS) with electronic brake force distribution (EBD) and all-new Focus has you protected on all fronts.
Performance
A drive you’ll never want to end
Is there such a thing as a driveaholic? If there wasn’t before, there is now. Because driving the all-new Focus is a serious pleasure. Sitting in the driver’s seat you feel connected to the road like never before.
Gear changes are smooth and the car responds like it’s reading your mind. Every corner you take, you take like you’ve done it a thousand times before, finding perfect balance as the car automatically transfers torque to traction. And what would a car that makes driving so addictive be if it didn’t deliver on fuel economy?
GDI and Ti-VCT technologies combine to deliver a powerful, refined and fuel-efficient engine.
Outstanding power and efficiency with Twin independent Variable Cam Timing (Ti-VCT) and Gasoline Direct Injection (GDI)
The new Focus delivers responsive and exhilarating power, ready to go when you are, without guzzling fuel. GDI ensures precise use of fuel, while the self-adjusting timing of the Ti-VCT makes sure the engine works at its optimum efficiency, whether you’re travelling in the slow lane or the fast lane.
Six-speed PowerShift Automatic Transmission
Too smooth for school. Seamless, barely perceptible gear changes not only make for a dream drive, they also mean less time at the pump. Dual-clutch design lets you enjoy the optimum gear ratios of a manual, so there’s no ‘drag’ between gears, with the effortless ease of an automatic with amazing responsiveness.
Torque Vectoring Control in corners
Constantly balances the power between the front wheels so you can enjoy similar levels of road-hugging ability and control of a luxury car. Because G forces give outside wheels more traction in corners, the system automatically applies braking to the inside front wheel and transfers more power to the wheel with the most grip.
AdvanceTrac® Electronic Stability Program (ESP)
The secret behind Focus’ superior handling and agility. Together with anti-lock brakes (ABS), AdvanceTrac® ESP constantly monitors road conditions and your responses, adjusting engine power and braking accordingly to keep your grip on the road firmly grounded.
Technology
It begins the first time you start the all-new Focus with nothing more than the touch of a button (Titanium series only). The addictive pleasure of driving a car that’s intuitively in-tune with you. It puts you effortlessly in control with technology that has all the right ‘apps’ covered. And we mean effortless. One touch of a button and Active Park Assist parallel parks your car in a matter of seconds (Titanium series only). You don’t even need to touch the wheel. But when you do need to keep your hands safely on the wheel, Focus can do the rest for you. Just ask and it will dial friends and family, play your favourite music, even set the perfect inside temperature.
One touch parallel parking with Active Park Assist (Titanium series only)
Press a button and Focus will parallel park and you don’t even need to steer. Unlike expensive camera-based systems, Active Park Assist uses sensors around the car and Electric Power Assist Steering to guide the vehicle into place. It measures the length and depth of the parking space you’ve chosen and then steers itself in, while you control the accelerator, brake and gears
Push-Button Start (Titanium series only)
Your first taste of how effortless and refined the all-new Focus is to drive begins at the start. With the new keyless entry and start system, you simply press the button and go.
Voice control (it says it all)
Keep your concentration on the road, while Focus keeps your life running smoothly. Find and dial phone numbers on your mobile; play your favourite music tracks or change radio stations and adjust the air conditioning. All you have to do is ask.
Your car. Your music.
It’s a small thing but one you’ll love the most. A USB port makes it easy to play your favourite songs and playlists directly from your MP3 player (connection cable required, sold separately).
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